Marketing
& Communications Specialist
About
I am a digital marketing and e-Commerce specialist with a rich background in creative industries.
With a strong foundation in art history and contemporary installation from the University of Auckland, I blend my artistic sensibilities with strategic marketing insights to deliver compelling campaigns.
As a Digital Marketing & Communications Specialist, I develop data-driven strategies, craft cross-platform content, and manage social media and digital marketing initiatives.
My experience as an eCommerce Specialist at Meadowlark Jewellery, Marketing Specialist at Crank'd Media and time at various art institutions has honed my online sales, website management, and client engagement expertise.
Proficient in CMS platforms like Shopify, Squarespace, and WordPress, I excel at driving brand growth and enhancing customer experiences in the digital marketplace through my organisational skills, creativity, and critical thinking.
2014-2018
BA (Art History/ Modern & Contemporary Art)/ BFA (Hons) conjoint degree
2024-present
Master of Communications
Other
Klaviyo Product Certificate
Google Ads Certification
By adopting my clients' unique brand voices, I craft compelling narratives across social media platforms, Electronic Digital Marketing (EDM), website copy, blogs, and paid marketing strategies. I specialise in creating cohesive brand stories through tailored digital content that resonates with their target audiences.
CRM Systems
Mailchimp
Klaviyo
Marsello
Squarespace
WordPress
I meticulously analyse all facets of e-Commerce operations to optimise front-end and back-end systems for maximum efficiency. Additionally, I ensure that the e-Commerce platform reflects and enhances the brand voice consistently across all channels. This approach is aimed at delivering exceptional browsing and shopping experiences that resonate with my clients' customers.
I ensure strategic planning is designed to compliment other facets of my clients' businesses, specialising particularly in Marketing and e-Commerce strategies.
My approach focuses on aligning these strategies to achieve comprehensive and cohesive business growth.
e-Commerce platforms
Shopify
WooCommerce
Squarespace
I enhance campaigns by optimising data to maximise ROI and optimise ad-spend. By using key campaign metrics, I align marketing efforts with the client's overall business strategies to drive measurable growth.
Paid Ad Platforms
Google Ads- Search, Display and Shopping Ads Certified
Meta Paid Ads
Linkedin Paid Ads
I ensure strategic planning is designed to compliment other facets of my clients' businesses, specialising particularly in Marketing and e-Commerce strategies.
My approach focuses on aligning these strategies to achieve comprehensive and cohesive business growth.