Content Creation

Project One: B2B EDM Content Strategy Implementation

Pain Point

The client received a substantial marketing budget from a supplier for an online and in-store promotion but hesitated to create promotional content. They had previously only utilised their EDM database to communicate company announcements.

Solution

Developed a three-month EDM campaign emphasising purposeful content, including short-form and long-form pieces, to educate B2B customers about the supplier's products and philosophies.

Project Scope

• Created eleven EDMs focusing on different products and educational content related to the supplier.

• Scheduled EDMs for optimal engagement times.

• Enhanced engagement through database cleaning and boosted email campaigns.

• Repurposed EDM content for blog posts to maximise efficiency.

Outcome

• Increased Open Rate by 25% and Click Rate by 3%.

• Generated 30% more traffic to the e-Commerce store.

• Achieved a 251% increase in sales of promotional products.

• Committed the client to an EDM content strategy.