eCommerce
Project One: Integrating a Loyalty Programme
Pain Point
To increase the Return Customer Rate from 30% to 38% annually and foster a sense of community among customers.
Solution
Implemented a loyalty programme across the e-Commerce platform and flagship store.
Project Scope
Strategised rewards & point system to maintain profitability.
Integrated Loyalty Lion on Shopify for seamless brand experience.
Collaborated with agency for optimal UX design.
Launched automated email campaigns.
Devised annual content strategy aligned with revenue goals.
Drafted terms & conditions.
Implement workflow for in-store purchases.
Outcome
Achieved a 4% increase in Return Customer Rate within six months. Provided a flexible business tool for managing cash flow and excess inventory. Enhanced customer loyalty, surpassing wholesale competitors' offerings.
Project Two: Revitalising a New e-Commerce Business
Pain Point
After rebranding and launching four months ago, the business struggled to optimise its e-Commerce store. Customer retention was declining, and attracting new customers was challenging.
Solution
Implemented a Loyalty Programme to enhance customer retention among high-spending customers. Conducted a comprehensive user experience audit to streamline and enrich every touchpoint.
Project Scope
Introduced shipping options on the e-Commerce store alongside Click n Collect.
Revamped all product descriptions for clarity and appeal.
Retagged and categorised collections for improved navigation.
Remerchandised the product lineup to align with sales strategies.
Enhanced the checkout experience by upselling related products.
Added in product reviews, and tasting notes to increase authority.
Outcome
Ongoing.