Strategic Planning

Project One: Comprehensive Marketing Overhaul

Pain Point

The client faced customer turnover to local competitors and needed to boost local awareness to attract new customers.

Solution

Developed a location-specific marketing strategy highlighting the client's unique offerings in the industry.

Project Scope

• Researched, implemented, executed, and optimised a targeted Google Search and Display Campaign to increase local awareness and drive conversions.

• Implemented, executed, and optimised an EDM automation strategy covering every stage of the marketing funnel (Welcome Flow, Nurture Flow, Winback Flow, Sunset Flow, Abandoned Cart Flow).

• Conducted research and implemented a cohesive, cost-effective Out-of-Home campaign using radio, print, and digital placements.

• Executed an educational and personalised EDM campaign showcasing the client's product range and industry expertise.

• Focus on segmenting their current EDM database to ensure that customers are receiving highly relevant information and content.

• Launched an EDM and Paid Ad campaign tailored for corporate clients.

• Outlining of key metrics.

Outcome

Ongoing.